Inaniwa Yosuke, 150-year noodle-making tradition lands in Singapore


Attention all Japanophiles! The Japan Food Town is now opened at Isetan, on the 4th floor of Wisma Atria.


With an investment of approximately SGD 8.5 million dollars, Japan Food Town is the collaboration’s first project to be launched outside of Japan, and is a joint venture established by Cool Japan Fund, a public-private fund, in collaboration with Japan Association of Overseas Promotion for Food & Restaurants (JAOF).


The 20,000 sq ft Japanese Food Town features 16 casual dining establishments handpicked from Japan, offering a broad range of quality and authentic Japanese cuisine at affordable prices. One week into its opening and the place is seeing long queues.



One of the outlet is my fave restaurant in Japan – Inaniwa Yosuke (known there as Sato Yosuke) that brings its 150-year old tradition of craftsmanship and skill from the Akita Prefecture, famed for the silky smooth thin and chewy Inaniwa udon.


The decor is classic Japanese style – spartan yet elegant, with light wood dominating,  accented by rich blue hues. There’s counter seating right at the open kitchen where you can watch the Japanese chefs cooking the udon and frying the tempura lovingly.


If you are a true-blue Inaniwa Udon fan, go for the simple chilled udon. It comes with a soya sauce and/or sesame dips. I recommend staying with  the soya sauce to savour the freshness and texture of the udon. The sesame dip is a tad overwhelming for me.


On a chilly day inside the mall, I favour the hot udon, served a flavoursome soy broth. The set comes with tempura, which is fried on the spot.


Inaniwa Yosuke is as authentic as it gets without flying to Japan. The other outlets at Japan Food Town look equally enticing . For an instance, you feel as if you are transported to Japan; every restaurant here are authentically designed and decorated, and manned mostly by Japanese.  I’ll be back for sure.

Japan Food Town

Wisma Atria Level 4
435 Orchard Road
Singapore 238877
Phone: +65 66946535

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